Twenty Five years in the business and 9 years after its founding as a fine jewelry brand starting from one boutique store located in the heart of Dubai at one of the most prestigious malls, Wafi Mall. The company has been on a rapid rise ever since.
Soit Belle says it is one of the few costume jewelry makers in Dubai that still fabricates each piece by hand from start to finish. In fact, the company remains so firm in its commitment to tradition with a modern touch, Many of those models, which are described as miniature sculptures, are the basis for what the founders of Soit Belle called “Frankensteining”: using details of old Soit Belle designs in a new piece.
The archives have been crucial to Soit Belle’s endurance, so everything is fresh and new, but has elements that are nostalgic and historical.
As an international luxury Fine & Contemporary jewelry brand based in Dubai, with designs that are inspired by prestigious, fine and clean cuts. The jewelry showcases a sense of understated glamor and playful elegance, while offering versatile, high quality, one of a kind luxury to women worldwide. Our jewelry is created from precious stones, gemstones, pearls, diamonds that are sourced internationally and cut to our own specifications.
“Soit Belle” Jewelry as the french said is inspired by Beauty for Beauty. was founded in 2014, starting from one boutique store located in the heart of Dubai at one of the most prestigious malls, Wafi Mall. The company has been on a rapid rise ever since. The founder got its name from a blend of the names of our founder’s three beloved daughters, who all share his passion for jewelry. As such, Soit Belle means “the beautiful lady.” with superior jewelry craftsmanship and exceptional watch-making excellence synonymous with the Soit Belle brand have since been beautifying all our customers worldwide
“We want to make women feel beautiful, sophisticated and offer clean designs…” -Our Founders
The personal vision behind each piece is thought out, hand-drawn on paper, and then adjusted to what works. Once the design is right, each piece is hand-finished, giving it a characteristic human touch and exhibiting the centuries old craftsmanship that gives our pieces a unique emotional value. We are not a mass produced jewelry brand. We always want to give our clients that special personal touch.
If there is one place to go to if you want a one-of-a-kind piece of adornment it’s Soit Belle, it will help you stand out from the crowd or if you desire an easily wearable from day to night and created with the vision to be part of your daily ritual. With crystal clear production and ethical transparency around jewelry production is critical now, especially among millennials, who favor products and businesses that have a conscience.